How to choose a law firm domain
How to choose a law firm for a nursing home neglect case in illinois
How to choose a law firm name

How to choose a law firm to work for

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how to choose a law firm domain

How to choose a law firm domain

A good strategy for choosing a domain name is to opt for branded or “partial match” domains, which include one or two words from the keyphrase you are trying to rank for, paired with another unrelated word (e.g., childcustodyhero vs. childcustodyattorney). These types of domains tend to be more memorable and effective at conveying the services you offer.

Don’t abbreviate words in your domain name. If we stick with the lawyer example, we don’t recommend having a domain like smithattys.com. The entire point of a domain name is to make it easier for people to find information.

Generic keywords tend to trend down over time in terms of their correlation with rankings and their ability to show up in results. You want something that strikes a balance between being unique but memorable enough for potential customers to remember.

When you own your domain name, you can establish your website with any hosting company you like. The content you place there also remains yours to move to any web hosting provider you choose. This is called “self-hosting.”

If this process sounds like too much work, or out of your depth, we can help. Comrade Digital Marketing Agency specializes in all things digital marketing-related. From web design to content marketing, and more, we’ll make sure you achieve online success. Contact us to help you find the perfect domain name!

How to choose a law firm for a nursing home neglect case in illinois

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how to choose a law firm name

How to choose a law firm name

For example, let’s say your practice focuses on environmental law and working with startups. Instead of a generic name, you could choose something like „Terrain Legal.“ This name not only reflects your expertise in environmental law but also conveys your ability to guide startups through uncharted territory. It immediately communicates to potential clients who you are and what you do.

For example, if your family legal practice is named „Smith Family Law“ and a potential client were to use specific keywords in their search like „family law attorney near me,“ your firm could come out at the top of their search results. This is one of the many goals of good law firm names. In the United States, there are about 800 million monthly searches that use the term „near me“ when a consumer is searching for something near them. If what you do is in your name, you are one step ahead of your competition with search results.

As a final note, we just want to say that picking the right name is one of the most important things you’ll do with your business—and we can help you do it. Any law firm can become instantly recognized by clients when known by their brand name rather than their full legal name.

When used correctly, your location can be valuable in your law firm’s name. In fact, one common reason for rebranding is when a law firm’s name becomes a source of frustration for both the firm and its customers. Names that are difficult to spell or pronounce or lack apparent meaning can create barriers to understanding and hinder effective communication. While short names can be desirable, it’s even more important for them to be meaningful and memorable.

Whether you pick last names or practice areas, your services need to be clear. More specifically, that you’re providing legal services. Adding “group” or “firm” to your name doesn’t always translate as a law firm to the public. Law firm names can be easily interchangeable as a financial firm or real estate group depending on how it’s worded. An example of a clear legal name could be: “Jones and Jones Legal Group” or “Jackson Litigation.” These names use legal industry terms and are easily identifiable to the public. If you want to get more specific, you could add in your practice area.